(So Your Project Runs Smoother, Faster, and With Way Less Stress)
Thinking of hiring a designer for your brand or website?
That’s a big step—and an exciting one. But before you dive into discovery calls and mood boards, getting a few things clear on your end can save you time, money, and major frustration.
At our studio, we’ve worked with business owners at all stages—some crystal clear on what they need, others feeling completely overwhelmed.
This guide is here to help you fall in the first group.
Here are the 5 things to sort out before you book that design package:
1. Your Brand’s Purpose and Values
This is your foundation.
Ask yourself:
- Why does your brand exist—beyond making money?
- What do you stand for?
- Who are you here to serve?
When you can articulate your why, a good designer can translate that into visuals, language, and layouts that actually feel like you—and connect with your people.
2. Your Ideal Client
You’re not designing for everyone.
Think about:
- Who do you want to attract?
- What do they need help with?
- What kind of experience would feel good to them?
Your designer will use this clarity to shape everything—from colors to copy layout—so the right people feel at home on your site.
3. Your Core Offerings
This one’s big.
Even if your offers aren’t “perfect” yet, make a list:
- What are you selling?
- What’s included in each service or product?
- What’s the transformation or result?
The clearer you are on your offers, the easier it is for your designer to build a structure that supports them.
4. Your Visual Preferences
You don’t need to know your exact color codes, but having some direction helps.
Try to gather:
- Websites or brands you love
- A quick Pinterest board or screenshot folder
- Notes on what styles feel like “you” vs. what doesn’t
Your designer can then interpret those references into something custom, elevated, and strategic.
5. Your Goals for the Website
A beautiful site is great, but what do you want it to do?
Define your goals:
- Book more clients?
- Grow your email list?
- Launch a new product?
- Position yourself as an expert?
Once your goals are clear, your designer can shape a journey that leads people right where you want them to go.
Feeling More Prepared Already?
We created a free Brand Clarity Checklist to help you dig deeper into these 5 areas—because when you’re clear, your project flies.
👉 Book a Discovery Call to walk through your ideas with us.
